BE Stories

Corporate Social Responsibility (CSR) is a way to give back to the community

Bernold Schroeder is Kempinski’s COO Europe and Vice Chairman of the Management Board of Kempinski Hotels. Hand in hand with Monika Tritz, Regional Director Operations Europe, he actively supports BE Health fund collection in the European hotels, which partially finance the non-profit association’s activities. Bernold understands well the importance of engaging with the community.  “It’s not only the quality of product and services that drive performance at Kempinski. A positive social and environmental impact has a multiplier effect on financial results. Numerous studies show that two-third of customers won’t hesitate to spend more for products and services produced by reputable brands. This is particularly true for the millennial population who will be our hotel guests of tomorrow. Generating social good makes sense because everyone benefits. For us as luxury hoteliers it makes good business sense to support causes that matter to our employees and customers, and to maintain strong relationships with the local community. At the same time, BE Health receives the necessary financial resources, endorsement and awareness to achieve its mission for those in need. We are proud to support BE Health to spread health in local communities.”

Khun Saowaluk Moonsarn joined BE Health in Bangkok

Good health is the foundation of our daily life, says Khun Saowaluk Moonsarn, our new programme manager in Thailand. Her positive thinking and open minded philosophy led her to study public health because she believes that everyone should have access to health care. It was her determination to turn beliefs into reality that brought her to join our programme in Bangkok. She wants to help her country to end TB and HIV and support those in need. She now organises and monitors active TB case finding and social protection for TB patients in Khlong Toei, promotes health behaviour change in the workplace, and trains our peer health educators and community health volunteers in better communicating and building capacity around them. We can change the world through education, says Saowaluk. As for myself, I love to learn something new every day, but I want to enable our patients and their family and neighbourhood to learn how to care for themselves to prevent them from infectious diseases.

An exceptional draw to win a signed shirt from famous football players

The Adlon Kempinski hotel team is aware that each penny counts to pilot impoverished tuberculosis patients through their 6-month treatment. That’s why they considered the final of 75th German Cup a perfect opportunity to raise some money and organised a prize draw to win a competition shirt signed by all players of each team (Bayern Munich and Eintracht Frankfurt). Their colleagues in Munich and Frankfurt helped them to collect every single signature on the shirts which were exposed in the lobby. Until the very last minute before the competition on 19 May, hotel guests were invited to participate by donating five Euros against one entry into the draw.  

Thanks to the hotel team’s commitment and drive for wanting to make a difference for those in need for concrete support, and the participation of their guests, we are now able to provide social protection to an additional TB patient living in Khlong Toei.

Investing in employees’ social environment

Kempinski’s Management Board is much aware that hotels cannot be functioning in isolation from the communities in which they are located. All Board members are therefore committed to improve the quality of employees’ and guests’ health environment and protect them from infectious diseases. Through BE Health, Kempinski plays an active role in preventing tuberculosis and HIV at the workplace and in employees’ local communities. Last week, BE Health’s peer educators and employees at Siam Hotel Kempinski accompanied their CEO, Markus Semer, during his visit in Khlong Toei. Introduced to Khun Toy who is benefiting from BE Health’s social protection programme, Markus Semer said “the private sector can make a difference in concrete terms to contribute to end TB and HIV and we will continue to support TB patients through BE Health”.

DP World Doraleh partners with BE Health

This month marks the beginning of the BE Health Programme at our new Hosting Partner: DP World Doraleh. DP World is a container terminal employing more than a thousand employees in the port of Djibouti. The training sessions for the new peer health educators in tuberculosis and HIV/AIDS have already begun. Following these sessions, BE Health team will be strengthened with the energy and passion of 15 new peer educators eager to create positive change around them. Together with our local healthcare partners, BE Health activities will hence be extended to port workers’ local communities and amongst the truck drivers, freighting goods between Ethiopia and Djibouti’s port.

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