Corporate Social Responsibility (CSR) is a way to give back to the community

Corporate Social Responsibility (CSR) is a way to give back to the community

Bernold Schroeder is Kempinski’s COO Europe and Vice Chairman of the Management Board of Kempinski Hotels. Hand in hand with Monika Tritz, Regional Director Operations Europe, he actively supports BE Health fund collection in the European hotels, which partially finance the non-profit association’s activities. Bernold understands well the importance of engaging with the community.  “It’s not only the quality of product and services that drive performance at Kempinski. A positive social and environmental impact has a multiplier effect on financial results. Numerous studies show that two-third of customers won’t hesitate to spend more for products and services produced by reputable brands. This is particularly true for the millennial population who will be our hotel guests of tomorrow. Generating social good makes sense because everyone benefits. For us as luxury hoteliers it makes good business sense to support causes that matter to our employees and customers, and to maintain strong relationships with the local community. At the same time, BE Health receives the necessary financial resources, endorsement and awareness to achieve its mission for those in need. We are proud to support BE Health to spread health in local communities.”



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