BE Health is launched in China

In April 2023, BE Health was launched in China with its first initiative rolled out in Kempinski Hotel Hangzhou. Under BE Health’s vision of a world where health is contagious, Kempinski hotels in China will work towards fostering health prevention and care for people in their local community. 

To achieve these objectives and because they share common values and resources, Kempinski hotels in China, BE Health, and Sino-Ocean Charity Foundation, active in public welfare since 2008, decided to join their forces. Health, education, and care stand at the centre of Sino-Ocean Charity Foundation’s core work, while their specific welfare projects have proven to successfully fight against diseases, alleviate targeted poverty and contribute to children’s education in various regions of the country. 

By signing a cooperation agreement together on 12 April 2023, Mr. Bernold Schroeder (CEO Kempinski and Chairman of BE Health), Mr. Michael Henssler (former Kempinski COO Asia), Mr. Li Ming (President of Sino-Ocean Group, Honorary Chairman of Sino-Ocean Charity Foundation), Mr. Ding Hui (Vice-President of Sino-Ocean Group, Consul of Sino-Ocean Charity Foundation) and Mr. Li Zesheng (Vice-President of Sino-Ocean Group, Chairman of Sino-Ocean Charity Foundation) sealed their will to support Chinese local communities together. 

Starting off with Kempinski Hotel Hangzhou, Kempinski hotels in China will collect funds via special fundraising events and their hotel guests by asking them to donate 8 RMB per night per room and initiate where possible health prevention activities from the workplace to the local community.