Selling calendars to support victims of war and conflict
Selling calendars to support victims of war and conflict
In 2021, Kempinski Hotel Das Tirol in Kitzbühl wanted to support young innocent victims of war and conflict by joining forces with Friedensdorf International and the musical group “Mesdames Musicales”, a professional Crossover Ensemble consisting of four musicians who sing and play violin, clarinet and piano.
To encourage people’s generosity during the festive season, the four ladies designed an Advent calendar, with 24 little doors giving access to different QR codes revealing each day an exclusive piece of Christmas music/songs. One only needed a mobile phone to unfold the creativity and originality of the musicians’ daily performance.
Hotel employees sold the calendar to guests, acquaintances and friends with a spectacular final outcome of EUR 18,500. Such an amount allows children to be brought from areas of war and crisis to Germany and to be offered the medical care and treatment they need.